Read and translate the text.

Text D. Beauty standards

Vocabulary

to be obsessed быть озабоченным

guilty виновный

to admit признавать

severe суровый

concern забота

sentence приговор

distinct явный

bias пристрастие

advantages преимущество

favourably благосклонно

to give evaluations to оценивать

possess владеть

applicant кандидат

confidence уверенность

executive руководитель

wicked злой

inch дюйм

virtue добродетель

court суд

overwhelming огромный

Every period of history has had its own standards of what is and is not beautiful, and every society has its own concept of the ideal physical attributes. In the 19th Century being beautiful meant wearing a corset - causing breathing and digestive problems. Now we try to diet and exercise ourselves into the fashionable shape - often with even more serious consequences.

Advances in technology and in particular the rise of the mass media has caused normal concerns about how we look to become obsessions.

How? There are 3 reasons:

· Thanks to the media, we have become accustomed to extremely rigid and uniform standards of beauty.

· TV, billboards, magazines etc. mean that we see 'beautiful people' all the time, more often than members of our own family, making exceptional good looks seem real, normal and attainable.

· Standards of beauty have in fact become harder and harder to attain, particularly for women. The current media ideal of thinness for women is achievable by less than 5% of the female population.

As researches show women are much more critical of their appearance than men. Up to 8 out of 10 women will be dissatisfied with their reflection.

Men looking in the mirror are either pleased with what they see or indifferent. Some men looking in the mirror may not see the flaws in their appearance.

Why are women so much more self-critical than men are? Because women are judged on their appearance more than men, and standards of female beauty are considerably higher. Also, most women are trying to achieve the impossible: standards of female beauty have in fact become progressively more unrealistic during the 20th century. In 1917, the physically perfect woman was about 5 feet 4 inches tall and weighed nearly 10 stone. Even 25 years ago, top models and beauty queens weighed only 8% less than the average woman, now they weigh 23% less. The current media ideal for women is achievable by less than 5% of the female population - and that's just in terms of weight and size. If you want the ideal shape, face etc., it's not more than 1%.