A. Look at the Help box and then use suitable suffixes to make adjectives or nouns from these words. In some cases, you can make more than one word. Use a dictionary to help you.
Facts and opinions
Scanners
Listen to a conversation between Vicky Cameron, an Information technology (IT) Lecturer, and one of her students, and complete the student’s notes.
A handheld for
scanner scanning
text, bar codes
and handwritten
numbers.
A slide scanner
A. What is the difference between facts and opinions? Complete these definitions.
1. ____ are real, objective information.
2. ____ usually include emotive words and subjective statements.
B. Read these advertisments and underline the facts and circle the opinions.
С. In small groups, compare your answers and decide about the following.
1. Which text uses more persuasive language?
2. Which text is more factual or objective?
4 Language work: superlatives
A. Apart from catchy slogans and other persuasive technicques, advertisements often use the superlative form of adjectives and adverbs. Read the following examples from advertisments for input devices. What can you say from these examples about how superlatives are formed? Look at the Help box to check your answers.
1. We have chosen the most advanced technology …
2. The fastest personal scanner …
3. The most revolutionary computer peripheral …
4. The best scans with the least effort …
B.Complete these sentences with the superlative form of the adjectives in brackets.
1. Always buy the (fast) ____scanner with the (high) ____resolution you can afford.
2. They have created the (revolutionary) ____ camera to date.
3. FotoFinish is the (easy) ____ photo editing software for your digital camera.
4. This scanner gives you the (good) ____ scans with the (little) ____ effort.
5. Our university has bought the (modern) ____ computer equipment.
C. In pairs, discuss who or what you think is:
1. the most difficult computer game you’ve ever played.
2. the most exciting film you’ve ever seen.
3. the funniest programme on TV.
4. the most dangerous computer virus.
5. the best blogger or webmaster on the Web.
6. the most popular web browser.
5 Language work: suffixes
1. colour
2. profession
3. photograph
4. wire
5. blur innovate
6. underexpose
B.Complete these sentences with the word in brackets and one of these noun suffixes: -tion, -er, -ing, - logy, -ness. Use a dictionaryy to help you.
1. Kodak is a (manufacture) ____ of photographic and imaging equipment.
2. To avoid red eyes, use the camera’s red eye (reduce) ____ feature.
3. (Crop) ____ a photograph means cutting out the parts of an image you don’t need.
4. The (sharp) ____ of a photograph is a combination of resolution and acutance – the ability to represent clear edges.
5. Digital (techno) ____ is evolving so rapidly that some caneras have a resolution of megapixels – that’s 12 million pixels.
6 Press release: a digital camera