Some Major U.S. Values
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Freedom. Asked which s more important ~ freedom, equality or merit ~ Americans choose freedom every time. Whether you call it individual freedom, individualism, or independence, it is the cornerstone of American values. It permeates every aspect of our society. The concept of an individual's having control over his/her own destiny influenced the type of government that was established here, and individual rights are guaranteed in the United States Constitution (the supreme law of the land). While our economic system may be dominated by large corporations, the majority of American businesses are small, and many are owned by an individual or a family. It is part of the "American dream" to "be your own boss," and being an entrepreneur is one of the most appealing ways to improve one's economic future. Americans are not trained to see themselves as members of a close-knit, interdependent family, religious group, nation or other collectivity.
Individuality: U.S. Americans are encouraged at an early age to be independent and to develop their own goals in life. They are encouraged to not depend (too much) on others including their friends, teachers and parents. The rugged individualism valued by most Americans stems from our frontier heritage. For much of our country's history, there was a frontier. Early settlers had to be self-sufficient which forced them to be inventive. Their success gave them an optimism about the future, a belief that problems could be solved. This positive spirit enables Americans to take risks in areas where others might only dream, resulting in tremendous advances in technology, health and science. The American frontier also created their heroes: the self-reliant, strong-willed, confident individual who preferred action to words and always tried to treat others fairly. Many of these characteristics are represented by the myth of the American cowboy, and the more modern versions personified in movies by John Wayne, Clint Eastwood, and Sylvester Stallone.
Privacy: U.S. Americans like their privacy and enjoy spending time alone. Foreign visitors will find U.S. American homes and offices open, but what is inside the American mind is considered to be private.
Equality: U.S. Americans uphold the ideal that everyone "is created equal" and has the same rights. This includes women as well as men of all ethnic and cultural groups living in the U.S. There are even laws that protect this "right to equality" in its various forms. The general lack of deference to people in authority is one example of equality. Titles, such as "sir" and "madam" are seldom used. Managers, directors, presidents and even university instructors are often addressed by their first or given name.
Time: U.S. Americans take pride in making the best use of their time. In the business world, "time is money". Some instructors give demerits to students who are late to class, and students at most universities have institutional permission to leave the classroom if their instructor is 10 or 15 minutes late.
Informality: The U.S. American lifestyle is generally casual. You will see students going to class in shorts and t-shirts. Male instructors seldom wear a tie and some may even wear blue jeans. Female instructors often wear slacks along with comfortable walking shoes. Greetings and farewells are usually short, informal and friendly. Students may greet each other with "hi", "how are you"? and "what's up"? The farewell can be as brief as: "See you", "take it easy", or, "come by some time" (although they generally don't really mean it). Friendships are also casual, as Americans seem to easily develop and end friendships.
Achievement & hard work/play:The foreign visitor is often impressed at how achievement oriented Americans are and how hard they both work and play. A competitive spirit is often the motivating factor to work harder. Americans often compete with themselves as well as others. They feel good when they "beat their own record" in an athletic event or other types of competition.
Direct & assertive:Americans try are encouraged to speak up and give their opinions. Students are often invited to challenge or disagree with certain points in the lecture. This manner of direct speaking is often interpreted by foreign visitors as rude.
Ideal vs. real: A distance between the reality of live and the hope for a better one is also the basis of the American Dream. Not being a perfect country, the US is comparatively open about all the successes and falls, i.e. extensive current statistics on just about any aspect of American life are freely available.