Книга: Модель потребительского решения Энджела–Блэкуэлла-Миниарда

          Входные                           Обработка                                                        Процесс решения                                              Переменные,

            данные                           информации                                                                                                                                  влияющие на

                                                                                                                                                                                                            процесс решения     

                                                                                                                           Осознание                       

                                                                                                                           потребности       

                                            Подверженность                                                                                                                     Влияние окружающей

                                                   воздействию                                                                                                                           среды:            

                                                                                             Внутренний                Поиск                                                          Культура    

        Стимулы                      Внимание                                  поиск                                                Убеждения                       Социальный класс

        Преобладающее                                                                                                                                                                 Личное влияние

        влияние продавца                                                                                                                                                               Семья

        Другие                          Включение в            Память                                                                 Установка                       Ситуация                                       

                                                сознание                                                             Оценка

                                                                                                                            альтернатив

                                                                                                                                                            Намерения

                                                   Принятие

                                                                                                                                                                                                     Индивидуальные

                                               Усвоение                                                                     Покупка                                                  различия:    

                                                                                                                                                                                                 Потребительские

            Внешний                                                                                                                                                                    ресурсы           

              поиск                                                                                                    Результаты                                                 Мотивация и

                                                                                                                                                                                                заинтересованность

                                                                                                                                                                                                 Знания

                                                                                                                                                                                                Установки 

                                                                                              Неудовлетворенность         Удовлетворенность                    Личность

                                                                                                                                                                                                 Стиль жизни

                                                                                                                                                                                                 Демография                 

Рис.  Модель потребительского решения Энджела – Блэкуэлла - Миниарда