Список литературы

1. Kotler P. Marketing Management. 5th ed. Englevrood Cliffs. N.J. Prentice Hall, 1984.

2. Porter M.E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. N.Y.: Free Press, 1980.

3. SchemE.H. Organizational Culture and Leadership.San Francisco: Jossey — Bass Publishers, 1985.

4. Smith G.D., Arnold D.R., Btzzell B.C. Business Strategy anld Policy. 2nd ed. Boston: Houghton Mifflin, 1988.

5. Thompson AJr., Stnckland IIIA.J. Strategic Management: Concepts and Cases. 3rd ed Piano, Тех: Business Publications, 1984.