Appendix B
К оглавлению1 2 3 4 5 6 7 8 9 10 11 12 13 14LESSONS FROM
THE McKINSEY WAY
At the beginning of each section of this book, we summarize
the relevant lessons from The McKinsey Way (TMW). This
Appendix is simply a list of where lessons from TMW appear in
The McKinsey Mind. Those of you who want to follow up on your
favorite lessons from TMW can use the table below to show you
where to turn in this book.
Chapter 1. Framing the Problem
Feel free to be MECE 3
Don’t reinvent the wheel (Part 1) 3
Solve the problem at the first meeting—the initial hypothesis 15
The problem is not always the problem 17
Chapter 2. Designing the Analysis
Find the key drivers 33
Look at the big picture 33
Don’t boil the ocean 34
Sometimes you have to let the solution come to you 34
Chapter 3. Gathering the Data
Facts are friendly 52
Don’t accept “I have no idea” 52
Specific research tips 52
Be prepared: write an interview guide 61
When conducting interviews, listen and guide 61
Seven tips for successful interviews 62
Don’t leave the interviewee naked 62
Difficult interviews 63
Always write a thank-you note 63
Don’t reinvent the wheel (Part 2) 76
Chapter 4. Interpreting the Results
80/20 86
Make a chart every day 86
Don’t make the facts fit your solution 87
Make sure the solution fits your client 95
Chapter 5. Presenting Your Ideas
Be structured 105
The elevator test 105
KIS—one message per chart 105
Pre-wire everything 117
Tailor your presentation to your audience 121
Chapter 6. Managing Your Team
Getting the mix right 129
Recruiting McKinsey style 129
Keep the information flowing 137
Take your team’s temperature to maintain morale 143
A little team bonding goes a long way 143
Chapter 7. Managing Your Client
How to sell without selling 160
Be careful what you promise: structuring an engagement 161
Engage the client in the process 165
Always look over your shoulder 165
Keep the client team on your side 165
Learn to deal with liability client team members 165
Pluck the low-hanging fruit 165
Get buy-in throughout the organization 165
Chapter 8. Managing Yourself
Find your own mentor 174
Hit singles 175
Make your boss look good 175
An aggressive strategy for managing hierarchy 175
A good assistant is a lifeline 175
Surviving on the road 179
If you want a life, lay down some rules 179
Lessons from The McKinsey Way 207
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LESSONS FROM
THE McKINSEY WAY
At the beginning of each section of this book, we summarize
the relevant lessons from The McKinsey Way (TMW). This
Appendix is simply a list of where lessons from TMW appear in
The McKinsey Mind. Those of you who want to follow up on your
favorite lessons from TMW can use the table below to show you
where to turn in this book.
Chapter 1. Framing the Problem
Feel free to be MECE 3
Don’t reinvent the wheel (Part 1) 3
Solve the problem at the first meeting—the initial hypothesis 15
The problem is not always the problem 17
Chapter 2. Designing the Analysis
Find the key drivers 33
Look at the big picture 33
Don’t boil the ocean 34
Sometimes you have to let the solution come to you 34
Chapter 3. Gathering the Data
Facts are friendly 52
Don’t accept “I have no idea” 52
Specific research tips 52
Be prepared: write an interview guide 61
When conducting interviews, listen and guide 61
Seven tips for successful interviews 62
Don’t leave the interviewee naked 62
Difficult interviews 63
Always write a thank-you note 63
Don’t reinvent the wheel (Part 2) 76
Chapter 4. Interpreting the Results
80/20 86
Make a chart every day 86
Don’t make the facts fit your solution 87
Make sure the solution fits your client 95
Chapter 5. Presenting Your Ideas
Be structured 105
The elevator test 105
KIS—one message per chart 105
Pre-wire everything 117
Tailor your presentation to your audience 121
Chapter 6. Managing Your Team
Getting the mix right 129
Recruiting McKinsey style 129
Keep the information flowing 137
Take your team’s temperature to maintain morale 143
A little team bonding goes a long way 143
Chapter 7. Managing Your Client
How to sell without selling 160
Be careful what you promise: structuring an engagement 161
Engage the client in the process 165
Always look over your shoulder 165
Keep the client team on your side 165
Learn to deal with liability client team members 165
Pluck the low-hanging fruit 165
Get buy-in throughout the organization 165
Chapter 8. Managing Yourself
Find your own mentor 174
Hit singles 175
Make your boss look good 175
An aggressive strategy for managing hierarchy 175
A good assistant is a lifeline 175
Surviving on the road 179
If you want a life, lay down some rules 179
Lessons from The McKinsey Way 207
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