ABOUT CONFIDENTIALITY

Confidentiality is one of the cardinal virtues within McKinsey. The

Firm guards its secrets closely. We, along with all other McKinsey

alumni, agreed never to disclose confidential information about the

Firm or its clients, even after leaving McKinsey. We do not intend

to break that agreement. Furthermore, in researching this book

and in talking and corresponding with dozens of McKinsey

alumni, it was inevitable that some would tell us things that they

did not want traced back to the source. As a result, many of the

names of companies and people in this book have been disguised.

_ _ _

We believe that what follows is powerful methodology for

solving problems and communicating ideas that will benefit you

and your organization. We hope that by the end of this book you

will share this belief. Now it is time to enter the McKinsey Mind.

Confidentiality is one of the cardinal virtues within McKinsey. The

Firm guards its secrets closely. We, along with all other McKinsey

alumni, agreed never to disclose confidential information about the

Firm or its clients, even after leaving McKinsey. We do not intend

to break that agreement. Furthermore, in researching this book

and in talking and corresponding with dozens of McKinsey

alumni, it was inevitable that some would tell us things that they

did not want traced back to the source. As a result, many of the

names of companies and people in this book have been disguised.

_ _ _

We believe that what follows is powerful methodology for

solving problems and communicating ideas that will benefit you

and your organization. We hope that by the end of this book you

will share this belief. Now it is time to enter the McKinsey Mind.