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К оглавлению1 2 3 4 5 6 7 8 9 10 11 12 13 14TEAMFLY
Team-Fly®
THE
MIND
MCKINSEY
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New York Chicago San Francisco Lisbon London Madrid Mexico City
Milan New Delhi San Juan Seoul Singapore Sydney Toronto
THE
ETHAN M. RASIEL
AUTHOR OF THE MCKINSEY WAY
AND PAUL N. FRIGA
Understanding and Implementing the Problem-
Solving Tools and Management Techniques
of the World’s Top Strategic Consulting Firm
MIND
MCKINSEY
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except
as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any
form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.
0-07-140554-2
The material in this eBook also appears in the print version of this title: 0-07-137429-9.
All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked
name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of
infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.
McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate
training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com
or (212) 904-4069.
TERMS OF USE
This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and
to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to
store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative
works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-
Hill’s prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly
prohibited. Your right to use the work may be terminated if you fail to comply with these terms.
THE WORK IS PROVIDED “AS IS”. McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES
AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM
USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA
HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING
BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR
PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your
requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you
or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom.
McGraw-Hill has no responsibility for the content of any information accessed through the work. Under no circumstances shall
McGraw-Hill and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that
result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This
limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.
DOI: 10.1036/0071405542
For Emma, Jessica, and Talia—EMR
For Meredith (motivation), Mom (direction), Dad (curiosity),
and Lido (energy)—PNF
This page intentionally left blank.
Copyright 2002 The McGraw-Hill Companies, Inc. Click Here for Terms of Use.
This page intentionally left blank.
TEAMFLY
Team-Fly®
THE
MIND
MCKINSEY
This page intentionally left blank.
New York Chicago San Francisco Lisbon London Madrid Mexico City
Milan New Delhi San Juan Seoul Singapore Sydney Toronto
THE
ETHAN M. RASIEL
AUTHOR OF THE MCKINSEY WAY
AND PAUL N. FRIGA
Understanding and Implementing the Problem-
Solving Tools and Management Techniques
of the World’s Top Strategic Consulting Firm
MIND
MCKINSEY
Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except
as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any
form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.
0-07-140554-2
The material in this eBook also appears in the print version of this title: 0-07-137429-9.
All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked
name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of
infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.
McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate
training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com
or (212) 904-4069.
TERMS OF USE
This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and
to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to
store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative
works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-
Hill’s prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly
prohibited. Your right to use the work may be terminated if you fail to comply with these terms.
THE WORK IS PROVIDED “AS IS”. McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES
AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM
USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA
HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING
BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR
PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your
requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you
or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom.
McGraw-Hill has no responsibility for the content of any information accessed through the work. Under no circumstances shall
McGraw-Hill and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that
result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This
limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.
DOI: 10.1036/0071405542
For Emma, Jessica, and Talia—EMR
For Meredith (motivation), Mom (direction), Dad (curiosity),
and Lido (energy)—PNF
This page intentionally left blank.
Copyright 2002 The McGraw-Hill Companies, Inc. Click Here for Terms of Use.
This page intentionally left blank.