Using investor relations to maximize equity valuation (2005) - Ryan T.M., Jacobs C.A.
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- Annotation
- Preface
- Introduction
- One PART Capital Markets, Players, Stakeholders, and Influencers
- CHAPTER 1 The Capital Markets and IR
- CHAPTER 3 The Buy-Side: Institutional and Retail Investors
- CHAPTER 4 Employees, Suppliers, Customers
- CHAPTER 5 The Media
- Two PART Post-Bubble Communications Events in the Markets and the New World of IR
- CHAPTER 6 Greed Is Good, ’90s Style
- CHAPTER 8 Post-Bubble Reality
- CHAPTER 9 Of Reason, Renewal, and Honesty
- Three PART Investor Relations: The Fundamentals Traditional IR and the Need for Change
- CHAPTER 10 Traditional IR: What It Is, and Why It’s Not Enough
- CHAPTER 11 Staffing and Sourcing the New IR
- CHAPTER 12 Grasping the IR Evolution
- Four PART Investor Relations Maximizing Equity Value
- CHAPTER 13 Positioning IR to Succeed
- Five PART Definition
- CHAPTER 14 The IR Audit
- CHAPTER 15 Excavating Value Post-Audit
- Six PART Delivery
- CHAPTER 17 Targeting the Audience
- CHAPTER 18 Integrating with PR
- CHAPTER 19 Infrastructure/ Disclosure Check
- CHAPTER 20 Delivering the Goods
- Seven PART Dialogue
- CHAPTER 21 From Delivery to Dialogue
- CHAPTER 22 Maintaining and Building Relationships
- CHAPTER 23 Meeting The Street
- CHAPTER 24 Event Management
- CHAPTER 25 The Banker Mentality
- APPENDIX A
- APPENDIX B
- APPENDIX C
- INDEX
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