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Welcome to the business of selling information. I call it info-preneuring. (An info-preneur is an entrepreneur who sells information.) It is the most exciting business in the world. If you do this business right, within a few months, total strangers will be sending you money for your ideas.... even if you think your ideas are worthless!

First of all, who am I and why do I think I can teach you all of these things? My name is Robert G. Allen. In the 80's I wrote 3 best-selling books....two of which made it to the number one spot on the New York Times best sellers list. My first book, Nothing Down: How to buy real estate with little or no money down, became the largest selling, longest running financial hard cover book in history. It has been revised twice with the current edition entitled, Nothing Down for the 90's. Nothing Down still sells well nearly 20 years after I wrote it. My second book, Creating Wealth, was also a number one NY Times bestseller with over a million sold. I am currently writing a new book, Multiple Streams of Income, scheduled for release in 2000. It, too, will be a major best seller.

In conjunction with my best-selling books, I also taught seminars nationwide on the subject of real estate and creating wealth. Over one million people have been to my free preview lectures nationwide. Of these, 103,000 people paid me up to $500 to attend my weekend Nothing Down Seminar and 20,000 people paid me up to $6,950 to attend my 5 day in-depth WealthTraining. This is in addition to the millions in tape, video and newsletter sales.

I think I can safely say, that no one in the world knows more than I do about creating an information empire from scratch.

I have hoarded these secrets for years, never revealing how I accomplished so much in so little time. I didn't do it all alone of course. Nobody makes it to the top without mentors and a powerful Master Mind team. What I learned from my mentors and from the School of Hard Knocks cost me millions but it was worth every penny. It has only been recently that I have decided to share this powerful body of knowledge with a few highly motivated individuals. What you are now reading is the preliminary draft of some of the ideas which have made me and my partners literally tens of millions of dollars.

It's a tough business if you don't know what you're doing. But it can be extremely lucrative and very rewarding when you've learned the ropes.

Good luck, my friend. May you sell a million!

Get in the fast lane on the Information Super Highway.

In case you haven't noticed, the world is experiencing an information explosion. Before the turn of the century, the majority of the households in North American will have access to hundreds of channels of interactive television giving every customer instant unlimited access to information, communications and entertainment.

In addition, there are tens of millions of computer screens hooked up to the net….yours included. The Internet is exploding. People are communicating and sharing information like never before.

Staking your claim in the great info-rush of the new millennium.

Who is going to provide all of the programming for the 500 channels, the on-line data bases, the hungry airwaves? You are! You are the source of the ideas, information, data and entertainment to fill the voracious appetite of millions of info-maniacs.

Profits in the shift from the information age to the communication age.

The serious money in the future, however, is not just in providing information or raw data. We are already drowning in information. We are on information overload. We are data drunk. The problem is not a lack of information or ideas but a lack of information that is packaged properly. Your job in the future is to convert the mountains of raw data into specialized knowledge presented in a way the consumer can assimilate and use quickly:

 Specialized knowledge packaged properly

organized

simplified

beautified

systematized,

personalized

interactive

multi-media

delivered to your house

ready to use

on demand

instantly.

Time is the currency of the new millennium. Time is our most valuable asset. Since all of us are already on information overload, with too much information to absorb and too little time to absorb it, we all will be looking for information that is "time friendly." We won't want to waste time ready, studying, reorganizing general data to fit our unique circumstances and problems. We'll want information we can USE NOW, FAST AND EASY.

The best way to distinguish your information from the hundreds of competitors is to emphasize the most important competitive advantage: YOUR INFORMATION MUST BE SIMPLE, EASY TO USE AND PROVIDE FAST RESULTS.

Your advertising should emphasize this.

Being well-informed in the age of information "haves and have nots."

The future is being fired at us at point blank range and we will need to react in lightning quick time. Those who react slowly will find themselves amongst the "information have-nots."

In order to be prepared to understand how to deliver your information in the fastest, easiest way, you must be technologically up to speed or you will be left in the dust. The information business is moving at Mach 2. You must be computer literate and you must teach your children and employees to be computer literate. Your customers will demand it and your competitors will force it. You can't hide your head in the sand and hope the storm blows over. It ain't gonna blow over. It's only gonna blow harder.

Welcome to the business of selling information. I call it info-preneuring. (An info-preneur is an entrepreneur who sells information.) It is the most exciting business in the world. If you do this business right, within a few months, total strangers will be sending you money for your ideas.... even if you think your ideas are worthless!

First of all, who am I and why do I think I can teach you all of these things? My name is Robert G. Allen. In the 80's I wrote 3 best-selling books....two of which made it to the number one spot on the New York Times best sellers list. My first book, Nothing Down: How to buy real estate with little or no money down, became the largest selling, longest running financial hard cover book in history. It has been revised twice with the current edition entitled, Nothing Down for the 90's. Nothing Down still sells well nearly 20 years after I wrote it. My second book, Creating Wealth, was also a number one NY Times bestseller with over a million sold. I am currently writing a new book, Multiple Streams of Income, scheduled for release in 2000. It, too, will be a major best seller.

In conjunction with my best-selling books, I also taught seminars nationwide on the subject of real estate and creating wealth. Over one million people have been to my free preview lectures nationwide. Of these, 103,000 people paid me up to $500 to attend my weekend Nothing Down Seminar and 20,000 people paid me up to $6,950 to attend my 5 day in-depth WealthTraining. This is in addition to the millions in tape, video and newsletter sales.

I think I can safely say, that no one in the world knows more than I do about creating an information empire from scratch.

I have hoarded these secrets for years, never revealing how I accomplished so much in so little time. I didn't do it all alone of course. Nobody makes it to the top without mentors and a powerful Master Mind team. What I learned from my mentors and from the School of Hard Knocks cost me millions but it was worth every penny. It has only been recently that I have decided to share this powerful body of knowledge with a few highly motivated individuals. What you are now reading is the preliminary draft of some of the ideas which have made me and my partners literally tens of millions of dollars.

It's a tough business if you don't know what you're doing. But it can be extremely lucrative and very rewarding when you've learned the ropes.

Good luck, my friend. May you sell a million!

Get in the fast lane on the Information Super Highway.

In case you haven't noticed, the world is experiencing an information explosion. Before the turn of the century, the majority of the households in North American will have access to hundreds of channels of interactive television giving every customer instant unlimited access to information, communications and entertainment.

In addition, there are tens of millions of computer screens hooked up to the net….yours included. The Internet is exploding. People are communicating and sharing information like never before.

Staking your claim in the great info-rush of the new millennium.

Who is going to provide all of the programming for the 500 channels, the on-line data bases, the hungry airwaves? You are! You are the source of the ideas, information, data and entertainment to fill the voracious appetite of millions of info-maniacs.

Profits in the shift from the information age to the communication age.

The serious money in the future, however, is not just in providing information or raw data. We are already drowning in information. We are on information overload. We are data drunk. The problem is not a lack of information or ideas but a lack of information that is packaged properly. Your job in the future is to convert the mountains of raw data into specialized knowledge presented in a way the consumer can assimilate and use quickly:

 Specialized knowledge packaged properly

organized

simplified

beautified

systematized,

personalized

interactive

multi-media

delivered to your house

ready to use

on demand

instantly.

Time is the currency of the new millennium. Time is our most valuable asset. Since all of us are already on information overload, with too much information to absorb and too little time to absorb it, we all will be looking for information that is "time friendly." We won't want to waste time ready, studying, reorganizing general data to fit our unique circumstances and problems. We'll want information we can USE NOW, FAST AND EASY.

The best way to distinguish your information from the hundreds of competitors is to emphasize the most important competitive advantage: YOUR INFORMATION MUST BE SIMPLE, EASY TO USE AND PROVIDE FAST RESULTS.

Your advertising should emphasize this.

Being well-informed in the age of information "haves and have nots."

The future is being fired at us at point blank range and we will need to react in lightning quick time. Those who react slowly will find themselves amongst the "information have-nots."

In order to be prepared to understand how to deliver your information in the fastest, easiest way, you must be technologically up to speed or you will be left in the dust. The information business is moving at Mach 2. You must be computer literate and you must teach your children and employees to be computer literate. Your customers will demand it and your competitors will force it. You can't hide your head in the sand and hope the storm blows over. It ain't gonna blow over. It's only gonna blow harder.