3

The phone rang off the hook. I taught small classes at first, then graduated to large weekend seminars, then, wrote a book, which helped to promote the seminars....then, on to newsletters, tapes, videos, newsletters, etc.

The concept of real estate investing was as old as the hills. What I added to the equation was to take old techniques and to repackage them under the banner of a single, sexy concept, Nothing Down. Here is the result,

2.5 million books at $20 = $50,000,000

100,000 seminars at $500= $50,000,000

20,000 trainings at $5,000= $100,000,000

Other misc. stuff= $20,000,000

$220,000,000

That's over two hundred million and counting, just through my businesses alone.

Then, with all of the knock-offs of Nothing Down from Dave Del Dotto, Tommy Vu, Carlton Sheets and dozens of other copy cats, the tally goes into the hundreds and hundreds of millions of dollars. During my lifetime over a billion dollars is going to be dug out of the mine shaft called Nothing Down real estate. It was A BILLION DOLLAR IDEA!

Billion dollar ideas are floating around in the air right now. You have one or two every day. The key is to learn how to crack the code, to discover the combination to the vault. Using new technology or a new marketing angle, you can tap into your own billion dollar idea.

 How to make at least $1,000 a day selling "how-to" information to eager info-maniacs.

Once you "crack the code" and find that your idea or product has uncovered a hungry market, the next step is to roll out your marketing to different marketing media. I first started in the classifieds. Then, I graduate (fearfully) into display ads in the newspapers. My first ad was $300. I thought I was betting the farm! This brought even more business. Then, I graduated to full page ads in the newspaper. (Which really scared the heck out of me. Imagine dropping $10,000 on a single, one time only full page ad. If it works, you make good money. If it doesn't work, you just burned up ten grand or more. An associate of mine dropped $60,000 in media for a large seminar on the day before of a major Los Angeles earthquake. $60,000 down the drain! Ouch!)

From full page ads, my highly skilled marketing team moved into television advertising. The infomercial for the Nothing Seminar in the early 80's was the very first successful infomercial ever produced. It was created by Roger Larsen who is the pioneer of seminar marketing and one of the geniuses of the business. I was so lucky to have found him and to have been able to work with him for so many years. I have since created and starred in 9 different infomercials. Some with great success and others total failures. Ironically, the cheapest ones seemed to make the most money.

With a winning idea, and many different media to market it, we then branched into the many related support products....bringing in millions of more dollars. Once you uncover a mother lode of ore, you can spend the rest of your lifetime digging it out....as I have done.

With a few minor adjustments, this is going to be your same trajectory of success. But before you launch this new business, I just want to educate you to the fabulous benefits of being in the information business as compared to any other business that you might be tempted to get into.

"The Best Business in the World: Benefits of selling Information

Unlimited world wide market

Easy to research

Easy to create

Easy and cheap to test

Easy and cheap to produce, inventory and correct.

Low cost start-up

High perceived value

High mark up

Mobility: Operate from any mailbox in the world.

Copyright protection from competitors

Prestigious, impressive career. "I'm an author."

Satisfying: A permanent record for future generations.

I can't think of a more satisfying career than producing information products. They are easy and cheap to create and produce, fun to sell, and do so much good for the consumer. I get success letters from hundreds of happy, satisfied customers each year who share their great gratitude for what using my ideas has done to improve their lives. I keep pinching myself.

"You mean, I can get paid for this?!"

There are 3 Essential Skills that you need as an info-preneur.

Skill #1. Research and creation expertise : How to research, discover, acquire, organize your ideas.

It all starts with a core expertise. What do you know that we don't? Or who do you know that knows something that the rest of us need or want to know? You don't have to spend years learning a core expertise. You can find some expert who is under-marketed and take his or her idea to the marketplace. Just remember to organize this information in the communication age style....easy to learn, simple to use, fast results.

Skill #2. Packaging expertise: How to express, display, package, communicate yourself

Sometimes the line between success and failure is razor thin. I know of an info-preneur who spent years and tens of thousands of dollars creating a product called Compact Classics. He had taken and condensed all of the great classic books in fiction and non-fiction into a two page format. Instead of taking weeks to read the original, you get the meat of the book in only two pages. Only one problem. No one would buy it. And thousands of dollars went down the drain. Until it got repackaged and retitled. The new title?

The phone rang off the hook. I taught small classes at first, then graduated to large weekend seminars, then, wrote a book, which helped to promote the seminars....then, on to newsletters, tapes, videos, newsletters, etc.

The concept of real estate investing was as old as the hills. What I added to the equation was to take old techniques and to repackage them under the banner of a single, sexy concept, Nothing Down. Here is the result,

2.5 million books at $20 = $50,000,000

100,000 seminars at $500= $50,000,000

20,000 trainings at $5,000= $100,000,000

Other misc. stuff= $20,000,000

$220,000,000

That's over two hundred million and counting, just through my businesses alone.

Then, with all of the knock-offs of Nothing Down from Dave Del Dotto, Tommy Vu, Carlton Sheets and dozens of other copy cats, the tally goes into the hundreds and hundreds of millions of dollars. During my lifetime over a billion dollars is going to be dug out of the mine shaft called Nothing Down real estate. It was A BILLION DOLLAR IDEA!

Billion dollar ideas are floating around in the air right now. You have one or two every day. The key is to learn how to crack the code, to discover the combination to the vault. Using new technology or a new marketing angle, you can tap into your own billion dollar idea.

 How to make at least $1,000 a day selling "how-to" information to eager info-maniacs.

Once you "crack the code" and find that your idea or product has uncovered a hungry market, the next step is to roll out your marketing to different marketing media. I first started in the classifieds. Then, I graduate (fearfully) into display ads in the newspapers. My first ad was $300. I thought I was betting the farm! This brought even more business. Then, I graduated to full page ads in the newspaper. (Which really scared the heck out of me. Imagine dropping $10,000 on a single, one time only full page ad. If it works, you make good money. If it doesn't work, you just burned up ten grand or more. An associate of mine dropped $60,000 in media for a large seminar on the day before of a major Los Angeles earthquake. $60,000 down the drain! Ouch!)

From full page ads, my highly skilled marketing team moved into television advertising. The infomercial for the Nothing Seminar in the early 80's was the very first successful infomercial ever produced. It was created by Roger Larsen who is the pioneer of seminar marketing and one of the geniuses of the business. I was so lucky to have found him and to have been able to work with him for so many years. I have since created and starred in 9 different infomercials. Some with great success and others total failures. Ironically, the cheapest ones seemed to make the most money.

With a winning idea, and many different media to market it, we then branched into the many related support products....bringing in millions of more dollars. Once you uncover a mother lode of ore, you can spend the rest of your lifetime digging it out....as I have done.

With a few minor adjustments, this is going to be your same trajectory of success. But before you launch this new business, I just want to educate you to the fabulous benefits of being in the information business as compared to any other business that you might be tempted to get into.

"The Best Business in the World: Benefits of selling Information

Unlimited world wide market

Easy to research

Easy to create

Easy and cheap to test

Easy and cheap to produce, inventory and correct.

Low cost start-up

High perceived value

High mark up

Mobility: Operate from any mailbox in the world.

Copyright protection from competitors

Prestigious, impressive career. "I'm an author."

Satisfying: A permanent record for future generations.

I can't think of a more satisfying career than producing information products. They are easy and cheap to create and produce, fun to sell, and do so much good for the consumer. I get success letters from hundreds of happy, satisfied customers each year who share their great gratitude for what using my ideas has done to improve their lives. I keep pinching myself.

"You mean, I can get paid for this?!"

There are 3 Essential Skills that you need as an info-preneur.

Skill #1. Research and creation expertise : How to research, discover, acquire, organize your ideas.

It all starts with a core expertise. What do you know that we don't? Or who do you know that knows something that the rest of us need or want to know? You don't have to spend years learning a core expertise. You can find some expert who is under-marketed and take his or her idea to the marketplace. Just remember to organize this information in the communication age style....easy to learn, simple to use, fast results.

Skill #2. Packaging expertise: How to express, display, package, communicate yourself

Sometimes the line between success and failure is razor thin. I know of an info-preneur who spent years and tens of thousands of dollars creating a product called Compact Classics. He had taken and condensed all of the great classic books in fiction and non-fiction into a two page format. Instead of taking weeks to read the original, you get the meat of the book in only two pages. Only one problem. No one would buy it. And thousands of dollars went down the drain. Until it got repackaged and retitled. The new title?