5

What made all of this possible? You recognized a great idea. You got the rights to market it. You brought in your team to help you capitalize on it and all of you took wheelbarrows full of money to the bank. Most experts out there have no idea how to create, package and market their expertise. There are literally thousands them out there waiting to be "discovered." You might be one of them.

 5 Rings of Riches: The vast opportunities that await all info-preneurs.

One of the least understood concepts, even by successful info-preneurs, is how vast are the opportunities for making money from just one good idea. I'll explain this to you by teaching you what I call the 5 rings of information riches.

Think of your info-business as a series of 5 concentric circles. At the center is the bulls-eye....or the first ring.

Ring one. Succeeding in your core expertise.

You must have a core expertise that is either a revolutionary new technology or is an old expertise that has a new marketing strategy. My core expertise was real estate investing. I became very good at it. Therefore, I could teach it to others. As I said earlier, you don't have to be the expert yourself. But you do need to borrow, license, acquire the expertise from someone. You are looking for an expertise that has a market that meets the following characteristics:

Finding a hungry marketplace

A large and growing body of interested people

Who can be easily identified

Who have an immediate need/want/problem

That they are highly motivated to solve

Who have the money to spend

And are willing to spend it

In an economic climate that encourages spending.

Think of your market as a school of fish. Does your market contain enough fish? Is it a growing or declining school of fish? Is it easy to find where they are and what their feeding pattern is? Are they really hungry? Is the weather cooperating for the ideal fishing conditions? Is there a certain bait that makes them "bite like crazy?" Are they willing to come out of the safe, dark depths of the bottom to fight for this new bait?

Cracking the Code!

Once you have identified your market and your expertise then, the process of "cracking the code" begins. What I mean by cracking the code, is to find a way to offer your expertise in such a way that the fish "rise to bite."

Real estate investing was not new. But offering to show people how to buy it with little or no money down was just the right bait at the right time. There was a large and growing school of baby boomers who were moving into their prime home buying age in the late seventies. Inflation forced house prices upward and created increased incentive to buy now. The climate was right, the school of fish was hungry and they needed to buy. My information was perfect. Now, later in the eighties, the climate changed, inflation died, government tax laws discouraged investment and the baby boomers moved on to other interests. This doesn't mean there aren't still millions to be made in real estate or in real estate information. But the "feeding frenzy" is over, at least for now. You are looking for a situation where feeding frenzy is about to begin.

Basically, there are no real new or totally unique human needs or wants. They have been the same for millennia. Sex, money, self esteem, health, relationships, beauty, greed. Your information should tap into one of these universal wants/needs and whip up a large and growing school of fish into a feeding frenzy.

The title you select, the words you use to market your information, the benefits your information offers, the way it is packaged will cause this to happen. Once you have discovered the right combination of message and media, you have cracked the code. Then, you are ready to move to the next ring.

Ring Two: Teaching others specific know-how to succeed in your core expertise.

First, I made money by investing in real estate (Ring One) Then, I taught others how to succeed in real estate just like me(Ring Two). There are about twenty ways to sell this Ring Two information. In other words, there are twenty separate $100,000 Plus a year businesses that result from having cracked the code. Here is an incomplete list:

Ring Two businesses growing from your core expertise.

1. Author: Selling information to other publishers.

2. Desktop publisher: Self publishing for yourself or others.

3. Seminar promoter: Selling information in seminars.

4. Public speaker: Selling information from platform.

5. Telecommunicator: Selling info via 900 #s, teleconferences.

6. Newsletter editor: Selling info in monthly format.

7. Computer programmer: Selling info via discs and CD's.

8. TV producer: selling info via TV infomercials/shows.

9. Personal consulting: Selling personalized, one/one info.

10. Professor/teacher/trainer: Education, corporate, public.

11. Freelance writer: Selling info in magazine articles.

12. Syndicated columnist: Selling info in newspaper.

13. Media expert: Informing those who inform others.

14. Talk Show/Info host- radio or TV.

15. Magazine publisher: Packaging info in magazine form.

16. Game designer: Selling info packaged as a game.

17. Calendar creator: Selling info packaged as a calendar.

18. Product designer: Selling info on T-Shirts, mugs, posters.

19. Licenser: Licensing expertise/name/ideas to promoters.

20. On line expert: Producing on line services and products.

21. Audio Cassette Marketer: Creating audio programs

22. Internet expert: Show people how to market on the net

Most successful info-preneurs have only tapped into half a dozen of the above businesses. They are leaving millions of dollars on the table. Once they see the big picture, they are more able to capitalize on the opportunities around them. Then, they are ready to expand into the third concentric circle or what I call, the Third Ring.

Ring Three. Using your specific experience to teach general success skills to your market place.

For example, one of the greatest salesmen in the world, Zig Ziglar, honed his sales skills selling pots and pans. But there wasn't a large and growing market of hungry pots and pans salespeople to which to market his expertise. Therefore, he became a general expert in the broad field of sales training. He went from specific expertise to general expertise and made millions of dollars. Mary Lou Retton won gold medals in the 1984 Olympics for gymnastics. There wasn't a big market for her information to other gymnasts. She now delivers general success and motivation speeches to corporate audiences worldwide - on the subject of how to be a gold medal performer. She makes huge speaking fees and enjoys a nice info-preneuring income from her Third Ring. Other Third Ring opportunities are listed below:

Success trainer on the subjects of:

Success and Motivation

Leadership

Goal Setting

Time Management

Sales Training

Management

Team building

Stress

Business consultant on the subjects of:

How to run a successful business

Entrepreneur ship

Advertising

Marketing

Strategy

Financial Analysis

Computer services

Marketing your services on the internet

What made all of this possible? You recognized a great idea. You got the rights to market it. You brought in your team to help you capitalize on it and all of you took wheelbarrows full of money to the bank. Most experts out there have no idea how to create, package and market their expertise. There are literally thousands them out there waiting to be "discovered." You might be one of them.

 5 Rings of Riches: The vast opportunities that await all info-preneurs.

One of the least understood concepts, even by successful info-preneurs, is how vast are the opportunities for making money from just one good idea. I'll explain this to you by teaching you what I call the 5 rings of information riches.

Think of your info-business as a series of 5 concentric circles. At the center is the bulls-eye....or the first ring.

Ring one. Succeeding in your core expertise.

You must have a core expertise that is either a revolutionary new technology or is an old expertise that has a new marketing strategy. My core expertise was real estate investing. I became very good at it. Therefore, I could teach it to others. As I said earlier, you don't have to be the expert yourself. But you do need to borrow, license, acquire the expertise from someone. You are looking for an expertise that has a market that meets the following characteristics:

Finding a hungry marketplace

A large and growing body of interested people

Who can be easily identified

Who have an immediate need/want/problem

That they are highly motivated to solve

Who have the money to spend

And are willing to spend it

In an economic climate that encourages spending.

Think of your market as a school of fish. Does your market contain enough fish? Is it a growing or declining school of fish? Is it easy to find where they are and what their feeding pattern is? Are they really hungry? Is the weather cooperating for the ideal fishing conditions? Is there a certain bait that makes them "bite like crazy?" Are they willing to come out of the safe, dark depths of the bottom to fight for this new bait?

Cracking the Code!

Once you have identified your market and your expertise then, the process of "cracking the code" begins. What I mean by cracking the code, is to find a way to offer your expertise in such a way that the fish "rise to bite."

Real estate investing was not new. But offering to show people how to buy it with little or no money down was just the right bait at the right time. There was a large and growing school of baby boomers who were moving into their prime home buying age in the late seventies. Inflation forced house prices upward and created increased incentive to buy now. The climate was right, the school of fish was hungry and they needed to buy. My information was perfect. Now, later in the eighties, the climate changed, inflation died, government tax laws discouraged investment and the baby boomers moved on to other interests. This doesn't mean there aren't still millions to be made in real estate or in real estate information. But the "feeding frenzy" is over, at least for now. You are looking for a situation where feeding frenzy is about to begin.

Basically, there are no real new or totally unique human needs or wants. They have been the same for millennia. Sex, money, self esteem, health, relationships, beauty, greed. Your information should tap into one of these universal wants/needs and whip up a large and growing school of fish into a feeding frenzy.

The title you select, the words you use to market your information, the benefits your information offers, the way it is packaged will cause this to happen. Once you have discovered the right combination of message and media, you have cracked the code. Then, you are ready to move to the next ring.

Ring Two: Teaching others specific know-how to succeed in your core expertise.

First, I made money by investing in real estate (Ring One) Then, I taught others how to succeed in real estate just like me(Ring Two). There are about twenty ways to sell this Ring Two information. In other words, there are twenty separate $100,000 Plus a year businesses that result from having cracked the code. Here is an incomplete list:

Ring Two businesses growing from your core expertise.

1. Author: Selling information to other publishers.

2. Desktop publisher: Self publishing for yourself or others.

3. Seminar promoter: Selling information in seminars.

4. Public speaker: Selling information from platform.

5. Telecommunicator: Selling info via 900 #s, teleconferences.

6. Newsletter editor: Selling info in monthly format.

7. Computer programmer: Selling info via discs and CD's.

8. TV producer: selling info via TV infomercials/shows.

9. Personal consulting: Selling personalized, one/one info.

10. Professor/teacher/trainer: Education, corporate, public.

11. Freelance writer: Selling info in magazine articles.

12. Syndicated columnist: Selling info in newspaper.

13. Media expert: Informing those who inform others.

14. Talk Show/Info host- radio or TV.

15. Magazine publisher: Packaging info in magazine form.

16. Game designer: Selling info packaged as a game.

17. Calendar creator: Selling info packaged as a calendar.

18. Product designer: Selling info on T-Shirts, mugs, posters.

19. Licenser: Licensing expertise/name/ideas to promoters.

20. On line expert: Producing on line services and products.

21. Audio Cassette Marketer: Creating audio programs

22. Internet expert: Show people how to market on the net

Most successful info-preneurs have only tapped into half a dozen of the above businesses. They are leaving millions of dollars on the table. Once they see the big picture, they are more able to capitalize on the opportunities around them. Then, they are ready to expand into the third concentric circle or what I call, the Third Ring.

Ring Three. Using your specific experience to teach general success skills to your market place.

For example, one of the greatest salesmen in the world, Zig Ziglar, honed his sales skills selling pots and pans. But there wasn't a large and growing market of hungry pots and pans salespeople to which to market his expertise. Therefore, he became a general expert in the broad field of sales training. He went from specific expertise to general expertise and made millions of dollars. Mary Lou Retton won gold medals in the 1984 Olympics for gymnastics. There wasn't a big market for her information to other gymnasts. She now delivers general success and motivation speeches to corporate audiences worldwide - on the subject of how to be a gold medal performer. She makes huge speaking fees and enjoys a nice info-preneuring income from her Third Ring. Other Third Ring opportunities are listed below:

Success trainer on the subjects of:

Success and Motivation

Leadership

Goal Setting

Time Management

Sales Training

Management

Team building

Stress

Business consultant on the subjects of:

How to run a successful business

Entrepreneur ship

Advertising

Marketing

Strategy

Financial Analysis

Computer services

Marketing your services on the internet