4

The Great American Bathroom Book.

The idea caught on and a millions dollars later, the idea is still pumping out cash. By the way, you can buy the same book with either title. If you are the high brow type, you order the Compact Classics title. If you are the Larry Lunch Bucket type, it's the Bathroom book. But neither market would have enjoyed the book if some savvy packager hadn't "cracked the code."

Here are some core packaging skills you will need to develop, rent or acquire:

Find the best prices for materials

Designing useful, interesting packaging.

Creating low cost ways to organize your materials

Skill #3. Marketing expertise: How to sell, distribute, disseminate, promote yourself and your product.

Marketing is the essential skill. You can market junk with right marketing campaign. Quality work is doomed to remain stuck in your computer data banks unless you learn how to market it. Here are some core marketing skills which you will have to buy, rent or acquire:

Writing compelling copy

Understanding psychology and human nature

Learning the secrets of direct mail advertising

Buying the best and cheapest advertising.

Tracking your results.

Managing a database.

Tapping into the Internet

How to find the millions in profits overlooked by most info-preneurs.

You don't need to be an expert in the above skills, but you do need to align yourself with the leading experts. For instance, suppose you go to a local church meeting on parenting because you are having trouble with your teenagers. You find the room is filled to overflowing. You realize that you are not alone...there are hundreds of other parents in your same predicament. A light bulb comes on in your head. AHA! Here is a hungry market place. You listen to the speaker and see that his material is perfectly organized for the communication age....it appears to be fun, fast, simple. It promises swift results and is easy to learn. You go home and try a few of the techniques on your own teenagers and Voila!, you have them eating out of your hand in no time. Hmmmm! There might be something here. You call the parenting seminar leader and find he is just a mom and pop operator. He doesn't have a clue about marketing, packaging or promoting. You ask him if he would be willing to let you market him...on a non-exclusive basis. It could mean a few extra thousand in his pocket. He agrees and you draw up an agreement. Then, you assemble your copywriting experts to create an preliminary ad campaign.... first testing in direct mail and limited classified ads. The ads start to pull. You branch out onto the Internet and your web page is deluged with "hits." You realize that you've got a tiger by the tail. You create your product.....tapes, books, seminars....and roll out your marketing blitz. You make money, your expert makes money and your information empire is launched.

The Great American Bathroom Book.

The idea caught on and a millions dollars later, the idea is still pumping out cash. By the way, you can buy the same book with either title. If you are the high brow type, you order the Compact Classics title. If you are the Larry Lunch Bucket type, it's the Bathroom book. But neither market would have enjoyed the book if some savvy packager hadn't "cracked the code."

Here are some core packaging skills you will need to develop, rent or acquire:

Find the best prices for materials

Designing useful, interesting packaging.

Creating low cost ways to organize your materials

Skill #3. Marketing expertise: How to sell, distribute, disseminate, promote yourself and your product.

Marketing is the essential skill. You can market junk with right marketing campaign. Quality work is doomed to remain stuck in your computer data banks unless you learn how to market it. Here are some core marketing skills which you will have to buy, rent or acquire:

Writing compelling copy

Understanding psychology and human nature

Learning the secrets of direct mail advertising

Buying the best and cheapest advertising.

Tracking your results.

Managing a database.

Tapping into the Internet

How to find the millions in profits overlooked by most info-preneurs.

You don't need to be an expert in the above skills, but you do need to align yourself with the leading experts. For instance, suppose you go to a local church meeting on parenting because you are having trouble with your teenagers. You find the room is filled to overflowing. You realize that you are not alone...there are hundreds of other parents in your same predicament. A light bulb comes on in your head. AHA! Here is a hungry market place. You listen to the speaker and see that his material is perfectly organized for the communication age....it appears to be fun, fast, simple. It promises swift results and is easy to learn. You go home and try a few of the techniques on your own teenagers and Voila!, you have them eating out of your hand in no time. Hmmmm! There might be something here. You call the parenting seminar leader and find he is just a mom and pop operator. He doesn't have a clue about marketing, packaging or promoting. You ask him if he would be willing to let you market him...on a non-exclusive basis. It could mean a few extra thousand in his pocket. He agrees and you draw up an agreement. Then, you assemble your copywriting experts to create an preliminary ad campaign.... first testing in direct mail and limited classified ads. The ads start to pull. You branch out onto the Internet and your web page is deluged with "hits." You realize that you've got a tiger by the tail. You create your product.....tapes, books, seminars....and roll out your marketing blitz. You make money, your expert makes money and your information empire is launched.