6

There are literally thousands of successful Third Ring info-preneurs nationwide. Harvey MacKay with his best-selling book How to Swim with the Sharks and a host of other books is one example. He made his fortune in the envelope business in Minnesota. What do envelopes have to do with you? Nothing. But he claims that his great success in the envelope business has given him the right to teach us all kinds of general success principles in the areas of sales, management and positive attitude. And he makes millions turning his specific know how into general how to information.

Ring Four: Marketing other products to your database.

Once you have attracted a growing satisfied customer data base, you may approach your data base with other products and services. For example, my original data base is comprised of people who have attended my real estate seminars. But in reality these people are entrepreneurs who like to explore other money making opportunities. I can mine more money from my data base by pursuing 4 separate routes:

1. Mailing list rental agency.

I could rent my list out to other similar, but non-competing businesses to try to sell their products. Some lists generate hundreds of thousands of dollars in list rental fees to the primary info-preneur. There's a gold mine in those names! That's why it's so important to gather and take care of every name you do business with.

2. Lead generator for other businesses:

I could identify all non competitive ancillary businesses that serve my database and use my influence to convince my clients to buy other products. For example, someone comes to me with a seminar on Discounted Mortgages. They tell me that they will pay me $1 per name for every name on my database for the privilege to use my data base for marketing their products. This is without my endorsement. My customers do not know that I am involved. They just receive a mailing piece for the product and choose to buy or not buy.

This could be even more lucrative if I choose to write an endorsement letter encouraging my customer to use the product. This is called an "endorsed mailing." Of course, the seller of the product is much more acceptable to my database if I give a hearty endorsement so the fee for this privilege is higher.

3. Joint venture partner:

In some instances, you may even choose to split profits on the sale of a product to your data base. In one seminar arrangement, I split profits 50/50 with a seminar promoter who sold a seminar to my database. I appeared at the seminar and gave a hearty endorsement for all of my graduates to come. In this case, the profit generated was much higher.

4. Direct marketer

If you have built up a great relationship with your data base you may even influence them to buy other products that the ones you are known for.....even totally unrelated products. I have sold cruises, other seminars and various financial products. If they trust you, they will buy.

Ring Five: Support Services to Info-preneurs in other 4 rings

At the outer edge of the 5 concentric circles is Ring Five. Some info-preneurs don't service the general market. They focus on other info-preneurs. Once you get good at marketing information, building data bases, taking care of your customers, etc. you may also wish to share your new expertise with other info-preneurs. If you were an especially gifted copy writer, you may want to hire out your copywriting services to other info-preneurs. You see, whatever your experience in life, there is always a market for it. So keep all of your ads, your tracking procedures, keep everything that relates to creating your successful business. Eventually, you may want to use it again in teaching others how to do what you did. The following is a listing of at least 20 support businesses for info-preneurs:

Printer

Copywriter: selling specific advertising concepts

Audio producer

Editorial services

Mailing list broker

Graphics artist

Ghost writer

Speech coach

Literary Agent

Venture capitalist

Infomercial producer

Infomarketing coach

Video reproduction

Cassette duplication

Advertising agency

Public relations

Book reviewer

Researcher

Information broker

Computer strategist

Internet webmaster

Web consultant

Examine these ideas often when you're doing about strategic thinking about the direction of your new company. For instance, as you look down the list of Ring Two opportunities, which one strikes you as your lead businesses and which ones will you follow with? You may be interested in teaching seminars and using that as a base to establish a consulting business and from there into a newsletter business. Or will you write and market your own book, and then follow with seminars and newsletters. Or will you write a newspaper column which gives you leads to sell a home study course? You choose the info path that fits your personality...but eventually you will expand out to all layers of depth in each of the 5 rings.

There are literally thousands of successful Third Ring info-preneurs nationwide. Harvey MacKay with his best-selling book How to Swim with the Sharks and a host of other books is one example. He made his fortune in the envelope business in Minnesota. What do envelopes have to do with you? Nothing. But he claims that his great success in the envelope business has given him the right to teach us all kinds of general success principles in the areas of sales, management and positive attitude. And he makes millions turning his specific know how into general how to information.

Ring Four: Marketing other products to your database.

Once you have attracted a growing satisfied customer data base, you may approach your data base with other products and services. For example, my original data base is comprised of people who have attended my real estate seminars. But in reality these people are entrepreneurs who like to explore other money making opportunities. I can mine more money from my data base by pursuing 4 separate routes:

1. Mailing list rental agency.

I could rent my list out to other similar, but non-competing businesses to try to sell their products. Some lists generate hundreds of thousands of dollars in list rental fees to the primary info-preneur. There's a gold mine in those names! That's why it's so important to gather and take care of every name you do business with.

2. Lead generator for other businesses:

I could identify all non competitive ancillary businesses that serve my database and use my influence to convince my clients to buy other products. For example, someone comes to me with a seminar on Discounted Mortgages. They tell me that they will pay me $1 per name for every name on my database for the privilege to use my data base for marketing their products. This is without my endorsement. My customers do not know that I am involved. They just receive a mailing piece for the product and choose to buy or not buy.

This could be even more lucrative if I choose to write an endorsement letter encouraging my customer to use the product. This is called an "endorsed mailing." Of course, the seller of the product is much more acceptable to my database if I give a hearty endorsement so the fee for this privilege is higher.

3. Joint venture partner:

In some instances, you may even choose to split profits on the sale of a product to your data base. In one seminar arrangement, I split profits 50/50 with a seminar promoter who sold a seminar to my database. I appeared at the seminar and gave a hearty endorsement for all of my graduates to come. In this case, the profit generated was much higher.

4. Direct marketer

If you have built up a great relationship with your data base you may even influence them to buy other products that the ones you are known for.....even totally unrelated products. I have sold cruises, other seminars and various financial products. If they trust you, they will buy.

Ring Five: Support Services to Info-preneurs in other 4 rings

At the outer edge of the 5 concentric circles is Ring Five. Some info-preneurs don't service the general market. They focus on other info-preneurs. Once you get good at marketing information, building data bases, taking care of your customers, etc. you may also wish to share your new expertise with other info-preneurs. If you were an especially gifted copy writer, you may want to hire out your copywriting services to other info-preneurs. You see, whatever your experience in life, there is always a market for it. So keep all of your ads, your tracking procedures, keep everything that relates to creating your successful business. Eventually, you may want to use it again in teaching others how to do what you did. The following is a listing of at least 20 support businesses for info-preneurs:

Printer

Copywriter: selling specific advertising concepts

Audio producer

Editorial services

Mailing list broker

Graphics artist

Ghost writer

Speech coach

Literary Agent

Venture capitalist

Infomercial producer

Infomarketing coach

Video reproduction

Cassette duplication

Advertising agency

Public relations

Book reviewer

Researcher

Information broker

Computer strategist

Internet webmaster

Web consultant

Examine these ideas often when you're doing about strategic thinking about the direction of your new company. For instance, as you look down the list of Ring Two opportunities, which one strikes you as your lead businesses and which ones will you follow with? You may be interested in teaching seminars and using that as a base to establish a consulting business and from there into a newsletter business. Or will you write and market your own book, and then follow with seminars and newsletters. Or will you write a newspaper column which gives you leads to sell a home study course? You choose the info path that fits your personality...but eventually you will expand out to all layers of depth in each of the 5 rings.